Foot-shaped shoes - who'd have ever thought about it?

Foot-shaped shoes - who'd have ever thought about it?

So often we see customers wearing shoes which are quite restrictive to how the foot was designed to work.

Until recently most shoes were pointy in shape rather than the natural shape of the foot.

Thankfully, brands like Altra, Vivo, Fivefingers are now readily here in the UK and we are pleased to be the leading stockist of Altra in Essex.

Altra's FootShape™ toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum stability and power.

Every Altra shoe is built on a Balanced Cushioning™ platform that positions the heel and forefoot an equal distance from the ground. This natural foundation aids in optimal alignment, cultivates better form, and encourages a low-impact landing.

The benefits are quite easy to understand once you give it some thought:

Generous shaped toe box - Gives the big toe space for a more powerful toe-off

A balanced cushioned shoe - Reduces overpronation and enhances stability for all-around comfort

Another USP of Altra is their Fit 4 Her technology caters to the specific form of the female foot, which has a narrower heel and midfoot, a higher instep, a longer arch and unique metatarsal spacing.

Check the collection here 


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