On is a Swiss company that was born in Zurich in 2010 by three founders, Olivier Bernhard, David Allemann and Caspar Coppetti. There aim was to put the "Fun into the Run". All On’s shoes are patented with CloudTec® technology this engineered to deliver a soft landing followed by an explosive take-off. The result? An unbelievably light running sensation. And no compromise on cushioning and impact protection. In other words, running on clouds.